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Hard Core Fan or Brilliant Marketing Stunt?


As many of you may have seen over this past weekend, there was a very interesting addition to the never-ending Red Sox/Yankees rivalry.   The story was that a construction worker in New York who happened to be a Sox fan tried to curse the New York Yankees by planting a David Ortiz jersey in their new stadium currently under construction.  

The Yankee organization was able to locate the shirt in a service corridor behind what will be a restaurant in the new Stadium.  The team of construction workers jackhammered through the concrete this Sunday and pulled the jersey out.  The question now remains – is this yet another step in a rivalry that continues to amaze fans, or a brilliant marketing ploy to drive attention and create mystery surrounding a new ball park? 


Seems to me that it all came together too cleanly.  A rumor of a shirt buried in cement followed by a quick search that leads to its discovery with cameras everywhere....hmm suspect.   Now, don’t get me wrong – as a Red Sox fan I very much believe that someone would do this.  Trust me, I’ll never be the guy to tell a lie and say “a Red Sox fan wouldn’t do that.”  In fact, there is very little we wouldn’t do.  However, the way this all came together made me think that it was, in fact, a very clever way to create a buzz around the new Yankee Stadium.  With so many fans in NY heart broken to see the history rich stadium go, what better way to “kick off” a new stadium than to create the story of an attempted curse.



Now, I could just be paranoid.  We in Boston have a bad wrap with marketing stunts gone wrong.   



What do you think?

Posted by Matt Trocchio on April 14, 2008 12:44 PM |

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