Digital Content Marketing Services

The Public Relations industry has changed dramatically over the last five years. Today it’s much broader than simply writing press releases and generating clips. PR has evolved to become the cornerstone in helping companies reach and engage with their buyers and other key audiences in the blogosphere. Contemporary PR helps build communities that are passionate about your company’s brand, and provides creative, authentic content that engages and inspires dialogue.

In addition to traditional and blogger relations programs– forward-looking companies are starting to think like publishers themselves – sharing ideas, spurring conversations, engaging in industry trends and developing valuable digital marketing content that helps propel their brands. That means reaching and engaging your customers on a personal level with authentic, relevant content that can be easily found and shared through your website, blog and accross social networks. The development of original content also dramatically improves your SEO rankings and marketing efforts. And, yes, it helps generate more sales. So, you have some expertise, opinions and views you want to share with your customers and community, but don’t know where to begin? Are you trying to figure out where to start? That’s where SHIFT can help. We have created an in-house Content Marketing Practice that offers the following capabilities:

		Digital Video Productions
		Mobile / Studio Podcasting
		Live Remote Video Capabilities
		SEO
		Additional Digital and Community Building Services

• home
• about us
• services
• clients
• contact
• blog

© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.