Extending Content to Entice and Engage

Extending Content to Entice and Engage

Some companies still tend to view marketing as a department – driving campaign after campaign to support sales. That’s fine, but over time most companies accumulate a plethora of case studies, customer testimonials, market studies, invaluable customer insight and information thatultimately gets forgotten and gathers dust.

SHIFT offers a service that reviews and helps unlock and repurpose good content and campaigns to make the information more readily findable, engaging and interactive. We don't just post the Information onto Social Networks – we can build community sites leveraging relevant existing information and ideas to engage customers, partners and other stakeholders.

Event Promotions Through Social Networks

SHIFT provides coordination and promotional support for major events: book, movie, product launches or social functions. SHIFT can help coordinate, promote and socialize any major event or community building gathering

Facebook, iPhone Application Development

SHIFT can manage the strategic development of a Facebook or iPhone application to help extend your brand – or reach a new platform to share your new product or service.

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© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.