Media Relations

SHIFT Media Relations

As you would expect from one of the nation’s fastest growing independent public relations agencies, we are pretty darn good at media relations.

Not the slap-out-a-press-release and send-a-follow-up-email kind of hype, but strategic media relations that deliver on your objectives.

Social media tools are an important component of all of our technology public relations programs. We’d be happy to tell you about our innovations.

Media Strategy

Our media relations programs start by understanding your unique objectives – to secure funding, build a brand, generate sales leads, go public or become strategically acquired, etc.

Only then can we define your strategy and goals, craft a compelling message, proactively target the most influential media (including the blogosphere, YouTube, Facebook, etc.), secure face-to-face executive meetings, and measure your results.

Vertical Industry Media Relations

With employees hailing from diverse disciplines and industries, we have long-standing media relationships at all levels throughout the technology and consumer industries. We work these connections to secure coverage that fits with your strategic objectives.

SHIFT’s staff of media relations professionals includes former journalists who know exactly what it takes to get your message heard, former corporate PR professionals that understand your challenges, and more than a few PR creative types that design innovative ways to get attention.

Analyst Relations

For our technology clients, analyst relationships are often the key to their success. Early introductions to these critical industry influencers can provide the endorsement that launches a new high-tech star. SHIFT’s media relations professionals facilitate analyst meetings that shape our clients’ corporate positioning; position product launches, and build open, ongoing communications.

SHIFT has Boston public relations headquarters with a San Francisco pr agency location and a New York PR firm office, all located near the leading technology analysts firms. Over the years we have met with analysts in just about every technology niche. We know what they are looking for, and coach our client executives to make a credible first impression.

Bottom-Line Results

SHIFT does what no other public relations agency dares to do: we measure our performance according to the impact that we have in driving your business forward.

In the end, it is not inches of ink but ROI that determines your success.

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© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.